Payforit

Overview

Welcome to Payforit, a WAP billing solution provided by MX Telecom.

Payforit is a cross-network initiative providing a uniform user experience for the swift purchase of goods and services on mobile handsets. An intelligent billing mechanism directly connects to users' mobile phone accounts, allowing items and content to be purchased without submitting any payment details.

Payforit is bringing mobile payment into the 21st century. MX Telecom can provide the most appropriate billing solution for any particular service; whether that solution is Premium SMS, Payforit, or a combination of the two.

• About Payforit
• The Payforit experience
• Benefits of Payforit
• Unique MX Telecom benefits
• MX Telecom and Payforit
• Payforit demonstration
• Technical information
• Account setup

About Payforit

Payforit improves consumer confidence in mobile commerce by:

• Providing a quality uniform payment experience, regardless of the WAP site where items are purchased from
• Presenting clear pricing, access to terms and conditions and merchant contact details before a purchase is confirmed
• Replicating the familiar Internet 'click and buy' experience
• Introducing a ubiquitous 'Payforit' brand across the industry to promote a safe and trustworthy mobile payment environment

The Payforit scheme can only be provided by trusted partners, or Accredited Payment Intermediaries (APIs) like MX Telecom. Each mobile network operator ensures that companies providing the Payforit service are appropriately vetted and accredited, requiring the longstanding operator relationships and respected industry reputation that MX Telecom enjoys.

The Payforit experience

• Consumer selects a product they wish to purchase on WAP site and clicks on 'BUY'
• The Payforit WAP page displays the description, price of the item being bought, and links to the merchant's terms and conditions
• Consumer is transferred to a Payforit WAP payment page hosted by MX Telecom
• Consumer authorises payment by simply clicking on 'Pay Now'
• MX Telecom processes the payment with the mobile network operator
• A transaction outcome page is displayed where the merchant can collect marketing opt-in permissions and direct the consumer back to their WAP site

Payforit benefits

Payforit has a number of technical and commercial benefits:

• No MO SMS message required

Unlike Premium SMS billing, an SMS to the end user's handset is not needed to collect billing permission, creating a seamless consumer experience.

• Flexible pricing at reduced cost

Unlike Premium SMS Short Codes which are limited to one tariff per short code in the UK, Payforit merchants can bill at a range of tariff points - up to £10 - through a single Payforit account. Consequently, merchants can make considerable savings on short code costs.

• Improved customer experience

Consumers can enjoy the benefits of 'click and buy' purchasing without having to manage SMS billing messages. Once the payment request has been processed, consumers can continue their browsing session through direct links and make further purchases.

• Reduced customer care issues

Improved pricing transparency at the point of payment, along with payment confirmation pages, result in fewer customer care queries. This reduces the resource requirements of a customer care team and improves the customer experience.

• Subscription handling

Payforit supports timed and event-driven subscription models.

• Trusted branding

The association of the Payforit logo with network operators encourages consumer confidence in purchasing from content providers using Payforit.

Benefits of Payforit with MX Telecom

MX Telecom's Payforit uniquely boasts an added postal collection option. This enables consumers purchasing physical items to enter a delivery address where items can be delivered.

This innovative new functionality makes it simple to sell physical goods of up to £10 per item via the mobile web.

With generous outpayments available, deploying Payforit through MX Telecom to sell physical items and mobile based content can earn serious rewards - and set your services apart as those of a creative mobile player.

MX Telecom and Payforit

As an instrumental member of the Trusted Mobile Payment Framework (TMPF) that governs Payforit, MX Telecom advises the UK Cross-Network forum on developments such as the introduction of higher tariff points.

This assertive role reflects a broad experience in mobile billing, a solid financial foundation and a justified reputation for technical ability, innovation and regulatory commitment. These industry-leading strengths make MX Telecom the perfect partner for implementing a Payforit billing solution.

A simple HTTP interface ensures straightforward integration, and because the MX Telecom Payforit solution has been developed in-house, bespoke requirements and future development can be catered for.

Payforit demonstration

Text PAYFORIT to 82772 for a URL to our Payforit demonstration site. (Standard rate charges apply for inbound SMS and data charges).

Technical information

MX Telecom offers a simple HTTP interface to its Payforit solution.

Technical information on the MX Telecom Payforit solution.

Account setup

A Payforit account can usually be activated in 2-3 weeks.

About MX Telecom MX Telecom is a leader in wireless technology. MX Telecom offers an easily accessible gateway to data, voice and video messaging services including 2-way and premium SMS, multimedia messaging, interactive voice response, location-based services, video short codes, Internet and TV related solutions. For more information, MX Telecom can be reached on 0845 666 7778, or via email at sales@mxtelecom.com.